Holiday Advertising Strategies: Boost Sales
There is no denying that the holidays are a great time for sales. This year, you can’t afford to miss out on any of the opportunities for increased revenue and customer loyalty. That’s why we have put together some tips for advertising for holidays in order to boost your sales during the season.
Use Facebook ads
There are over a billion active users on Facebook, and they are not just using it for fun. They use the platform to research products before buying them, so you can take advantage of this by placing your ads strategically.
Start with a survey asking questions about their target market, what types of posts do well in terms of engagement etc. Then come up with an ad that is relevant to the survey. This will provide you with valuable information to help your ad reach its full potential, encouraging more people to click on it and hopefully buy from your store.
Offer Promotions
Increase sales by offering promotions across all of your social media platforms. The holiday season brings with it a chance for retailers everywhere to make some extra money. You can use Facebook to create ads promoting your sales for the holiday season and target people by age, interest, etc., pushing them towards your site where they can make a purchase.
Boost Traffic with Pinterest Ads
You might not think that Pinterest is the best place to sell, but it actually has great potential. First of all, you can help boost traffic using a Facebook pixel to create Your Pinterest ads. From here, the possibilities are endless. You could begin by creating boards that highlight your most popular items. Then use them in an ad campaign targeting both men and women from different age groups. This way, you will have more chances of hitting potential customers who might be interested in your ads, increasing your chances of making a sale.
Offer Competitive Price
The holiday is a very competitive season for business owners. To stay ahead of the competition, you need to offer the best price during this period. You can use your social media platform like Facebook and Pinterest ads to promote sales on certain products and highlight their prices as well as discount offers that will help drive more customers towards your store.
Promote Deals with Snapchat
People all over the world are hooked on social media, and it’s not always about sharing selfies. They also like to share information about deals they find while shopping online, so make sure you stay relevant by creating an account for your store on Snapchat. You want to create a story that showcases your deals using video, images, and text. This will encourage people to check out your offer before the deal ends.
Give Aways and Contests
The holiday season is a giving away season. You can promote your business in this light by giving away some gifts, participating in charitable causes, sponsoring an event. You can do all this to make your business appear more human and create a connection with the public. You can also engage them by hosting contests on social media platforms to increase engagement, making people want to share photos of their purchase using hashtags, etc.,
With these holiday advertising strategies, you should find it much easier to boost sales this season.