4 Reasons Why Catalog Marketing is Beneficial for Your Business

Catalogs have a strong influence on consumers purchasing decisions than one might think. They play a crucial role in marketing as they provide your customers with a tactile and visual experience. Therefore, you shouldn’t ignore the power of this channel. Before the advent of e-commerce, catalog shopping dominated the market. Thousands of consumers kept their catalogs and used them to do their birthday, anniversary, and season shopping. And since the first catalog was produced, this has been the case.

The notion that paper catalogs are useless in this digital age is untrue. They have been around for over 500 years and therefore people, especially the older generations, appreciate this kind of marketing. If you want to reach a wider audience and have an advantage over your competition, consider using cataloging in your marketing strategy. Here are some of the top reasons why this is a good idea.

1. People interact with catalogs on a deep level

Nowadays, the purchasing experience is of great significance to the consumer. Even online businesses recognize this and constantly make changes and improvements to connect better and engage with their target audience. Having an excellent catalog design allows you to tell a story using its images. It thus enables you to build a stronger relationship with your customers by transitioning from a transactional relationship to a more personal and emotional connection.

You can easily take people on an adventure or a journey with a catalog, thus encouraging a deeper engagement. Most people have their catalogs for a few days giving them ample opportunity to look at the products listed there.

2. Bridging the gap between digital and physical worlds

When you combine pixels and paper, great things are bound to happen for your brand. Catalogs provide the best physical platform to integrate dynamic and innovative technologies. Examples include dynamic WR code and augmented reality (AR).

Such technologies will help boost engagement between you and your customers, providing them with a memorable purchasing experience. Coupled with digital elements such as social media, websites, and mobile apps, your brand is bound to reach and appeal to a broader market.

3. They evoke strong positive associations and emotions

From feeling the paper between your fingers and looking at the visually appealing images, catalogs offer readers a real multi-dimensional experience. In turn, this stimulates multiple human senses simultaneously, making the experience more memorable. Catalogs will also inspire your readers with different possibilities, relieving daily stresses and providing escapism from the daily routine.

4. Leveraging customer data for personalized experiences

Targeting your catalogs is more manageable now because of the massive industry databases with demographic information on households. Additionally, because of online purchasing, most businesses have databases that they can use to categorize their customers. These categories are created depending on customer type and their behaviors.

Identifying different niches will allow you to personalize your catalogs to your particular audience, translating into more sales.

Catalogs are a great way to diversify and improve your marketing tactics. If you have never had a catalog for the range of products your business offers, you should try it for the first time. In addition to what you already have been doing, it will help take your business to the next level.